AUDITS & DIAGNOSTICS
CREATIVE
CONTENT DIAGNOSTIC
CREATIVE CONTENT DIAGNOSTIC OVERVIEW
Assessing what you’re producing and how you’re producing it to uncover growth opportunities.
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Our Creative Content Diagnostic is often the next step for companies who have completed our Creative Production Commercial Audit, but can also be conducted on it's own.
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It involves an assessment of the content created across a brand and exploration with the creative and production leadership to uncover creative production growth opportunities.
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Combined with the Creative Production Commercial Audit, this gives you an even clearer picture for optimising production.
CREATIVE CONTENT DIAGNOSTIC PROCESS
Creative Content Diagnostic typically takes 35-55 days to complete once materials are gathered.
1
INSIGHTS
Key Stakeholder Interviews
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We conduct interviews with your key creative production and business leaders to better understand your brand's creative content output, along with your desires and ambitions production. ​
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This helps us identify potential synergies or obstacles to the success of your production. ​
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These typically include principals from the leadership teams such as:
C-Suite
Procurement
Operations
Creative
Or equivalent teams in your company.
2
ANALYSIS
Analysis of content created over the past 12 months for a brand
Based on material that highlights the following: ​
Overall content created
Content created by channel
Content created by supplier
Content creation project timelines
Resource involved in specific content creation
Costs involved in specific content creation
Future scope of content pipeline
3
OPPORTUNITIES & CHALLENGES
Opportunities for growth/investment
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Opportunities to enhance production efficiency, improve quality, reduce costs, and unlock new revenue streams.
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Outline quick win strategies ​
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Identify long term strategies
Challenges​
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Potential risks such as; resource constraints, skill gaps, technology challenges and leadership antipathy toward new endeavours.
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Highlight potential internal & external obstacles.
4
RECOMMENDATIONS
Recommendations for next steps
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A comprehensive plan for establishing and scaling production, including investment options, phased implementation, milestones, and timeline, based on audit and diagnostic findings.
DELIVERABLE
A report that assesses your current and future creative production opportunities based on:
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Key Stakeholder Interview Learnings
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Content Analysis
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Opportunities & Challenges Observed
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Recommendations for next steps